How do we do media relations in the present journalistic environment?
It is a bit more challenging in some ways, but the good news is there are a lot more ways and places to get coverage – and new tracking tools makes it easier to show all your results. The parts that haven’t changed is having “good” news and building relationships. But including in your media relations the thousands more channels represented by influential blogs, podcasting, consumer-generated media, journalists who blog, mobile media, social networking, means learning some modern media skills. We do provide seminars specifically about modern media relations tactics. If you would like to attend one, or bring us into your agency for a private seminar, contact us or subscribe to our seminar announcement RSS feed.
