HOW DO WE COMPETE WITH THE CHEAP GENERICS PROVIDED BY VARIOUS MASS MERCHANDISERS?
While dispensing can bring additional net income to your practice, your first objective will always be patient compliance. If your patient is properly complying with your medication order at another source, that is good. Most of the drugs on these “$4.00 lists” are sold by PTC to our customers at $4.00 or less. The dispensing physician has the prerogative to set pricing. Most choose to compete by service – convenience, care and compliance. Few patients choose a physician based on price. Give your patients the alternative and let them make the choice.
