How do Wal-Mart product lines in San Paulo differ from product lines in the United States?
Wal-Mart in Brazil currently carries many store brand products (more than 12,000) that include food, electronics, and textiles. Prices for these are generally 25% lower than leading brands. For example, recently, in response to Brazil consumers’ growing concerns about health and nutritional value, Wal-Mart launched a new line of products called “Sentir Bem.” This line contains several subgroups, including a separate line for organic foods, low calorie/low fat foods, zero calorie foods, soy foods, and whole grain foods. More information can be found at the below link.
