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How do TV networks know what shows you watch?

April 26, 2017Networks shows tv WATCH

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How do TV networks know what shows you watch?

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These are basically an estimate based on a sample audience chosen by Nielsen. About 5,000 homes nationwide are hooked up with television set meters, which tell Nielsen what they are watching. Nielsen then estimates, based on the results from this small sample audience, how many in the total population of homes with televisions were watching specific shows at a given time.