How do these standards apply when Honeywell acquires a new company or product line?
A. In almost all cases, acquisitions will be integrated into the Honeywell Master Brand to capitalize on the name recognition and reputation inherent in the Honeywell brand. When Honeywell acquires a company, business unit, brand, product line or other entity, it is important that a Brand Management and Identity System strategy be developed as an integral part of the acquisition and integration plan. Our goal is to capitalize on the acquisition s name recognition and brand equity during a short period of transition to the appropriate Honeywell Brand Management and Visual Identity System (i.e., Master Brand, Standalone Brand or Endorsed Brand).
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