How do the vendors respond to the information from Balance to Buy™?
BIG has made a profound effort to impact the process of partnering between vendors and retailers in the jewelry industry. This service is part of that process. Transparency of sell-through information and open communication about what is and is not working on the retail level is essential to the success of all parties. Vendors have found the information extremely useful in helping them advise the retail client on the types of merchandise available to meet the consumer needs. Vendors have universally responded to Balance to Buy™ as a welcome addition to the process of effective merchandising.
