How Do The Service Companies Like Mobilink, Telenor And So On Satisfy And Make Their Customers Loyal?
The customer always comes first. First approach to satisfy and make loyal customers is to provide quality services, not merely to meet their customer’s expectations but to exceed them. Mobile service companies should look after on following points: Understanding Customer Gaining a deeper understanding of customers and maximizing marketing return on investments. Companies should know the requirements of customers; the requirements may change with the time. Identifying Customer Identifying customers who exhibit similar behavior, who are most and least likely to purchase within specific affinity groups and modeling best customers in terms of purchase behaviors to identify events, attributes and behaviors that occur together. And try to keep him happy. Developing Marketing Offers Developing targeted marketing programs and offers that match customer’s natural buying patterns and increase response. Forecasting Response Predicting who is the most likely to respond to different marketing progr
