How do the reports help me achieve improved marketing?
With a little extra work, reports based on messages which have already been sent, enable you to identify certain contacts that have a high read/display or click-thru rate. Similarly, you can weed out those contacts which HardBounce, or never read messages. This streamlines your operation enabling to suit your campaign to a smaller, more likely audience. Over time, your marketing can continue to become more focussed and effective. The e-shot system easily enables you to filter your future sends based on previous campaign results.
