How do the Identity Guidelines apply to university entities such as institutes, centers or other affiliated entities like museums?
Any unit that represents the academic institution should fall within the Identity Guidelines. There are, however, some exceptions that can be made when those entities have either a market-facing presence, well-established brand equity in an existing identity or co-branding requirements due to affiliation, funding or sponsorship requirements. Institutes, centers, museums and other affiliated entities will be evaluated on a case-by-case basis to determine their Texas Tech branding requirements. For assistance in determining the right identity for your unit contact Sall Logue Post in the Office of Communications and Marketing at (806) 742-2136.
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