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How do the different ad types compare?

April 26, 2017AD compare different types

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How do the different ad types compare?

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AdWords Editor currently supports four ad types: text ads, image ads, mobile ads, and Promoted Video ads. Text ads are the original, default AdWords ad format. A text ad includes a headline, two description lines, and a URL. You can run text ads on Search Network and Display Network sites in both cost-per-click (CPC) and cost-per-thousand impressions (CPM) campaigns. Image ads are graphical ads that appear on select sites in the Google Display Network. You can run image ads on Display Network sites in both CPC and CPM campaigns. Mobile ads are shorter, text-based ads that appear on mobile websites or when users search Google from a mobile device. When users clicks on your mobile ad, you can send them to your mobile webpage or offer them the option to connect to your business phone. AdWords Editor also provides basic support for Promoted Video ads. Learn more AdWords has specific requirements for each ad type. To ensure your ads comply with the requirements, be sure to review the AdWord