How do Termidor and BASF support the building industry?
BASF supports builder partners who use Termidor for pre-construction termite defense with extensive consumer marketing to generate brand awareness and demand. Termidor consumer marketing support includes extensive television advertising, on both a national level, as well as in key termite markets across the U.S. BASF also grows and maintains the Termidor brand through strategic sports sponsorships in important termite markets. BASF also continues to support Termidor through ground-breaking public relations efforts, garnering national and local media coverage of termites, the damage they cause and how homeowners can prevent them. And all of these efforts encourage current and future homeowners to “Ask your pest professional or builder for Termidor.
