How do Supima products benefit the consumer?
Products made of 100% American Pima cotton will have superior strength to a product made of upland cotton or upland/Pima blended cottons, which will improve the durability and increase the lifespan of the textile and apparel products. Because of the fineness of Supima cotton, more fibers can be spun into a yarn of a given count, which will enhance the feel and softness, drapeability and brilliance of color of a fabric.