How do such film-brand deals come about? Does the film producer pick the brands they want to work with, or does it tend to be vice versa?
Up until now, film producers have been too focused on all the different aspects of getting their movie made and distributed to consider whether there is a mutually beneficial role for a brand to play in this process. Film Tree will work with the very best producers in the UK and will take on the task of reviewing projects that are in development. We will advise producers whether a particular project lends itself to a brand partnership, due to the subject matter, target audience, tonality and timing of the film. Then, on the producer’s behalf, we will approach relevant brands with a proposal as to how they could benefit from the film’s success.
