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How do SRAM and TREK (and other industry contributors) benefit from World Bicycle Relief?

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How do SRAM and TREK (and other industry contributors) benefit from World Bicycle Relief?

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The beneficiaries of our programs are the people we help in Africa, Asia and elsewhere. Although many industry leaders contribute to the success of World Bicycle Relief, no revenues, profits or monetary benefits are realized by any of our donors through any of our projects.

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