How do shopping-related smartphone applications bridge the customer service gap between customer and retailer?
Smartphone applications make it easier and potentially faster in this holiday season for customers to shop and purchase items of interest. By so doing, the apps can help improve customer satisfaction because customers don t have to wait for a sales person to ask questions, go to a store that doesn t have the product in stock, or wait in a long line to check out. Also, by including sales or deals in the app, customers using the app may perceive that they are special and therefore become more loyal to the store. What are the positive and negative aspects of shopping applications? Positive aspects of shopping applications include price-comparison shopping, information and notification of deals and specials, ability to search for a specific product and which store has it, and ability to pre-order items. Applications provide store locations and have an overall convenience factor. Negative aspects of shopping applications include the time it takes to search and the advertisements users may h
