How Do Search Engines Rank Websites?
Search engine ranking involves a combination of proprietary secrets and public knowledge. For instance, search engine marketing specialists know that each search engine company has its own algorithm. These algorithms are basically a way to automatically evaluate and rank websites based on a set of pre-defined criteria. What are these pre-defined criteria, you ask? Well now we’re getting into the proprietary part of all this. Obviously, search engines companies do not want their competitors to know how they develop their algorithms. Nor do they want SEO companies to know these secrets. But with all that said, there’s plenty of public knowledge about how to make a website more visible and better ranked. Let me caution you on something though. Don’t ever do anything just for the search engines. That’s a bad habit to develop. (See my article on SEO tunnel vision.) Always put people before search engines. Make website improvements for your readers and customers first, and for the search eng
