How do search engine listings compare to banner ads, bulk email or affiliate programs?
A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, bulk email, and affiliate programs across a variety of target markets. In every situation, search engine listings came out on top. Results: Consumers are 12 times more likely to purchase your products or services after finding your web site through a search engine than all other programs combined!
Search engine listings are known to be the most effective form of E-marketing advertising, with online consumers 12 times more likely to purchase your products or services after finding your web site through a search engine, than all these other programs combined. Nevertheless, you should not ignore the effectiveness of other media. It takes 6-8 impressions to create brand recall in the mind of your prospective customer and your long-term marketing strategy will be most effective through integration of online and offline activities that utilise a mix of marketing tools.
