How do pop-up survey invitations work?
They work by installing a few lines of HTML into selected pages on your site, those on which you want the pop-up window to appear. RFG suggests your home page and your online banking sign-on page. As opposed to passive survey links, consumers must take some action to respond to pop-up boxes, even if only to close the pop-up window. This results in a significantly higher response rate than banner links. Customers can choose to: 1) take the survey now, 2) be asked again later (a 24-hour interval will apply), or 3) decline the survey and not be asked again. Cookies ensure the survey will be taken only once, and those declining will not be asked again.
