How do people make personal decisions about risk and reward?
Decisions about risk and reward are driven by a gut feeling and then people look for facts to support their view. In the game show people bring along family and friends to advise them. Of course, these people have absolutely no additional information or expertise. Curiously, contestants want to poll this groups gut feeling. The same thing is true in an ESOP or other stock plan. Accurate facts are important, but your vision and values can be real underlying reason people appreciate employee ownership. ESOP communication needs to go beyond the facts and include the gut reasons and opportunities you see for shared ownership.
