How do people make money writing nonfiction books?
The answer to the conundrum of making money with nonfiction books lay in the realm of what is called “re-purposing.” Say, for example, you’re an expert with roses. Look on any library book shelf and you’ll see a dozen or more excellent books on how to care for your roses. It’s unlikely any of those authors are making more than minimum wage (if that) from their books. Ah, but what if you self-published your book, then created a video of you showing exactly how to care for roses. Add to that a booklet of “bonus tips” and a special report on how to do the whole thing organically, and you now have a “kit” you can sell on the Internet for a whole lot more than you can sell the book by itself. It gets better. You offer the “bonus tips” booklet as a free downloadable PDF file on the Web in exchange for the recipient’s email address. Once you’ve built up a sizeable list, you offer a Webinar or Teleconference series to your list for a small fee (but more than the cost of a book). While the book
