How Do People Evaluate a Web Sites Credibility?
[.pdf] http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL.pdf As the Internet continues to grow, users are increasingly faced with the problem of evaluating the trustworthiness of Web sites. This paper presents the results of two studies conducted to determine how people approach this situation. The researchers “gathered the comments people wroteabout each site’s credibility and analyzed these comments to track which features of a Web site were noticed (or went unnoticed)” when considering credibility. Eighteen aspects of Web site design are ranked according to their importance as reported by the study’s subjects. The results are quite surprising, because many of the critical items were rated lower than the more aesthetic ones. [CL] [Back to Contents] Space Technology Hall of Fame http://www.spacetechhalloffame.org/ The Space Technology Hall of Fame is a fascinating Web site that honors “the innovators who have transformed technology originally developed for s
