How do page description meta tags affect organic search?
If you insert your targeted keywords effectively into your page description meta tags the search engines will use your page description meta tag content to create the “snippet”. The snippet is a selection of sample text from your web page that makes up your search engine listing. Here’s an example of a well done page description that the search engines picked up verbatim to form the snippet: Nicely done! Nicely done indeed! You are on your way to becoming a website writing guru. This web page description was written to rank well for the phase “catering services”. Because the word catering has been written into the web page description the search engines simply take what was written as the page description and use it to create the snippet. This is how you as a website copy writer exercise some level of control over what your page listing looks like on the search engine results pages of Google, Yahoo and Bing. If you do not include a page description or use one without your keywords the
