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How do NRF’s surveys differ from its forecast?

April 26, 2017differ forecast nrf surveys

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How do NRF’s surveys differ from its forecast?

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NRF’s holiday sales forecast is based on an economic model using indicators like housing data, unemployment and previous monthly retail sales reports. NRF’s holiday surveys, conducted by BIGresearch, are monthly surveys completed by thousands of Americans. These surveys provide a snapshot of what consumers say they plan to do for the holiday season. This is the seventh holiday season that NRF has worked with BIGresearch to provide holiday data.