How do local, national and world events impact the pick-up of a press release?
Even if you have a dynamite story, it is always at the mercy of the day’s events. For example, if you announce a new product or service on the same day that a major civil crisis occurs, coverage could be affected. At the same time, knowing about developments in the news can assist you in maximizing media interest and attention. For example, if a celebrity creating major headlines one week is also connected with your event or launch, you could gain added publicity. Another example is a new book about breast cancer being promoted during a national breast cancer awareness week.
