How do Linkstorm menus behave?
Since the Linkstorm cascading menu is the centerpiece of this product, Publishers should be aware of how it works and how advertisers develop for it. Levels — We recommend ads be developed with no more than 3 menu levels and no more than 5 cells in each level. Cascading — Generally, users unfurl the 1st level Linkstorm menus on a footprint approximately 40% the size of the anchor banner. Each successive unfurl results in roughly a 50% increase in footprint. For Publishers who strictly enforce the maximum expandable area, Linkstorm can limit expansion to a predetermined boundary. Retraction — menu unfurls are entirely user-initiated and retract when the mouse is moved off the creative or menu. Direction — the preferred direction of menu unfurls is determined by the position of the ad on the page. If placed at the top of the page, leaderboard ads generally fall down, Skyscraper ads on the right rail unfurl to the left, etc. Location — the unfurl location is determined by the location of
