How do law firms stay on top of SEO?
If you’re big enough to have in-house marketing and website design/SEO, you are blessed. Some smaller firms do manage to have marketing committees, which track SEO on a regular basis. But if you’re smaller than that, you probably want to outsource this function. Because the Google algorithm changes so much, it is probably a good idea to have your site reviewed for optimization at least annually. Once it’s been done right to begin with, and you have suffered the “big bang” to the budget, the updates should be considerably more modest in cost. 10. What’s an algoholic? Don’t laugh – it’s a real word. An algoholic is always searching, usually daily, on keywords to check his/her site’s Google ranking. You’ll make yourself crazy—resist the temptation. Do it no more than quarterly and you won’t need a 12-step program for your addiction. You may, just may, be able to be a DIY (do it yourself) in this area. We learned it ourselves, became proficient at it, and now receive about 20 per cent of o
