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How do latent classes enter into conjoint analysis?

April 26, 2017analysis classes conjoint enter latent

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How do latent classes enter into conjoint analysis?

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A. Since not all respondents have the same utilities, K>1 latent classes (segments), each having its own importance to the various attributes are assumed to exist, and utilities are estimated for each segment. Various statistics are available to help determine the number of segments K..