How do Kelley Blue Book and CDM help dealers with their online strategy?
We now bring more than just used vehicle values to the table- together we are working to improve the online vehicle selling process so that dealers can sell more cars. We still offer values within our products, but it has become a component of building trust between the consumer and the dealer. Our goal is to increase the trust in the online buying experience while lowering the per-car-sold marketing expenses of the dealer. Together, we provide accurate data, pricing, photographs, and video- we will even host the inventory page of a dealerships Website if conversion is low, and help with everything and anything a dealer needs to better manage and market their vehicle inventory online. If your pricing, photos, and brand are accurate and trusted, then consumers are more likely to visit your dealership and more likely to buy. Consistency of pricing between kbb.com, the dealer sticker, and dealer Website really translates into trust in the mind of the consumer. How do you see the overall m
