How do jewelry purchasing trends differ from country to country within the Middle East?
DTC: In general, the trends are similar in all Middle Eastern countries. DM: How does the nature of selling jewelry or diamonds in the Middle East differ from how it would in the U.S. for example? DTC: One good example is diamond jewelry sets. These sets are unique to the Middle East so the nature of selling them is different to anywhere else in the world. In order to maximize selling opportunities for sets and other diamond jewelry designs, the DTC continues to invest substantially in consumer research and training initiatives to help its partners to market diamonds. With the recent establishment of a regional diamond bourse, the DTC has become a focal point and center of influence for the market. Our presence in the Gulf has definitely helped the company to monitor regional trends and to manage promotional campaigns tailor-made to this remarkable market. We work closely with jewelry manufacturers and retailers and coordinate with Sightholders, introducing them to the business opportu
