How do Icelands (the store) prices compare to the main supermarkets?
I find Iceland handy for stocking up the freezer, especially during the holidays.I couldn’t do my main shop there as I like to look in the bigger supermarkets for a wider selection on fresh foods.Iceland is great for people with families to feed as the prices are good, and a lot of their own brand foods I’ve tried are good value and clearly labelled for the health conscious.