How Do I Use the TM or Symbol in Company Reports or Documents?
Generally, a trademark should be used with proper notice and with a generic description of the product the first time the mark is used on a page, e.g., APPLE computers are sold online. Thereafter, the mark can be used without the notice, but always with the generic product description – e.g., APPLE computers are available in stores. A mark should be used with a generic description of the product each time the mark is used.
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