How do i use Michael Porters value chain analysis for an airline company (not aircraft)?
One thing to also consider is that the “value chain” is, in some circles, giving way to the “value web” – where customers can use alternative pathways to get what they want. Airlines are a good example of this effect where “travel” can be put into many categories, which are sometimes interchangeable. For example, there are airlines, trains, buses, boats, cars, to get people to desired locations. There are airlines reservations systems, travel agencies, online booking systems, to obtain travel. There are also alternatives to location based travel such as cruise ships where the travel is the location. One could go as far as looking at replacements for travel such as long-distance calls, video conferencing, and online chat. These are also interconnected in sometimes non-intuitive ways and the success or failure of indirect services can impact the value of the main industry. All of these can have an effect on the value of of an organization and its ability to grow and take advantage of cha
