How Do I Set Up a Web Page for My New Business?
Businesses today need to have a website. It is no longer enough to rely on offline methods of promotion, as more potential buyers turn to the Internet to do their research before purchasing products and services. One of the big advantages of the Internet is that a new business’s website can compete with a large national chain, at least on a local level. If the new website is properly designed, it should come up in local search results, based on geographic data. Decide the main goal for your website. Among the purposes of a website is to provide information, collect names and addresses of potential customers, enable customers to order products online and persuade visitors to call. The website should be structured to lead the visitor to these desired outcomes. Once the objective is determined, consider what keywords a potential purchaser would type into a search engine when looking to buy your services. Look at competitors’ sites to see what keywords they are using, or use one of the onl
