How do I sell a new soft drink to convenience stores?
Most soft drink vendors offer display units and coolers to the stores. If you are a small time place then you are stuck with independent stores to begin with that are privately owned. Some franchise stores let the owners use their own vendors and some don’t. One thing that may slow you down is they may have coolers owned by Coke and Snapple and they won’t let you use them for your product. It usually helps to give them a free case to start them off so they can see if it sells and they can try it.
