How do I select an endpaper color for my childrens book? Or, what is a PMS color? How will my proof of the PMS color look?
The RJ Communications’ full-color children’s book program is based on one side of the endpapers printing in one color. So you need to choose a color. Many book designers will have a “Pantone Book”. This is a book filled with chips of colors, and printers typically purchase inks to match these Pantone colors. (Sometimes a printer will mix process inks to create these colors.) We ask you to give us a “PMS color” for your endpapers. If you do not have a Pantone book, give us a swatch (in color) that you want us to match, or tell us to match a particular color in your file (the little girl’s dress on page 3 for example). We will select a PMS color for you. PMS stands for Pantone Matching System. This system came about so that printers could match colors selected by designers with the four process inks printers use, C, M, Y, and K.
