How do I resist the temptation to choose the lowest price?
Low prices are undeniably attractive when purchasing consumer goods but are less so when purchasing professional services. You would never consider going to a discount doctor or lawyer for a serious medical or legal concern. Just as with medical or legal services, translation services are professional services. If you care about the quality of your project, you should care about the quality of the translation. A poorly- executed translation will do more than just confuse its intended recipients. It will destroy your entire project. It might destroy your professional reputation. In comparison, paying the higher rate charged by a reputable company is an intelligent business decision and a good investment.
