How do I reinforce the value I provide to clients in order to support higher retention after a transition?
Julie Littlechild, Advisor Impact There is, of course, no way to eliminate risk entirely when it comes to this issue, but there are ways to mitigate that risk. Your goal is to create “sticky” client relationships, or in the parlance of new research we just published called the Economics of Loyalty, to have actively “engaged” clients. That means that you need to focus on demonstrating your commitment to your clients and consistently reinforcing the value that you provide. One simple way to build deeper relationships and to actively engage your clients is by gathering client feedback. At a time when you are considering a change and, particularly, at a time when the markets are less than cooperative, you’ll set yourself apart by putting a process in place that not only allows you to gather more and better information on what your clients need, want, and value, but reinforces the notion that you are there for them in the good times and in the challenging times. But perhaps even more import
