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How do I reconcile discrepancies between SearchManager conversion tracking and other proprietary conversion tracking tools?

April 26, 2017conversion discrepancies proprietary reconcile searchmanager tools

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How do I reconcile discrepancies between SearchManager conversion tracking and other proprietary conversion tracking tools?

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Discrepancies between different conversion tracking tools are normal. These can be caused for a variety of reasons, including different ways of accounting for data, differences in handling JavaScript, or “breakage” caused by incomplete page loads or other user errors. Issues of this kind can result in differences of up to 10%. If you have higher discrepancies, you can contact our Support team to help you troubleshoot the problem.