How do I organize my local business ads campaigns to work for location extensions?
If you previously had multiple separate campaigns for the same ads and kewords targeting overlapping regions or areas, you can now move all ads into the same campaign and create location extensions for the same campaign. For example, if Campaign A targets the entire US and has no local business ads, and you also have Campaign B with local business ads for California, you can now delete Campaign B and add location extensions for your Calfornia addresses to Campaign A. You may also need to adjust the geo-targeting for Campaign A if you don’t actually have stores across all of the US. Even if this is the case, your ad will still appear, just without an address if there isn’t a relevant one to show them.
