How do i market a new invention?
Marketing a new invention is like having a baby. Everything is new as your baby enters the world from the warmth and security of its mother’s womb. DIY marketing is a complex process from patenting through research, networking and licensing. Unless you have an expert on board at the start of your marketing enterprise, you may want to have an experienced patent attorney and/or licensing agent to guide you through the process.Developing the Overall Marketing PlanYou have the distinct advantage of knowing what makes your invention unique. You will know who or what group stands to gain the most from it. Unless you are a rich person with better things to do, turning your invention over to another group of entrepreneurs can be the road to donating your creation for potential exploitation. The secret is to always stay firmly in control of your invention. Hire a good patent attorney who works for you. Do your own marketing research and set up several test markets. Hire an engineering firm to a
