How do I manage an email newsletter?
Create an Opt-In ProcessCreate a form on your website where subscribers can opt in, or indicate their interest in receiving your messages. Use the form to obtain each subscriber’s name, email address, delivery preferences and any other information that you may use to market to your list. Transfer this signup information to your email marketing database. Mark each new subscriber as an active newsletter subscriber.Create and Send Your NewsletterCreate both an HTML and text version of each email newsletter. Bundle them together so that you can send them using Multipurpose Internet Mail Extensions (MIME) format. Contact your Web developer for assistance creating a server-side script to send MIME emails. Make sure that both the HTML and text versions of your email include a link to unsubscribe. Link to either another form on your website or a dedicated email address that you will monitor for unsubscribe requests. Send a test newsletter to a seed list of email addresses that you own. Test th
