How do I make sure I’m receiving my normal cash media values?
We suggest that you bring Active into the process as early as possible, to ensure that we completely understand your goals and all elements of your marketing efforts and media planning. From there, Active will work with your agency to agree the elements that will be traded according to the acknowledged specifications. Prior to implementation your written authorisation is sought. Post-analysis is completed in the usual manner with full transparency and discrepency management. We regularly paticipate in third-party media audits to confirm that our media placement satisfies the agreed upon performance metrics. Lastly, we guarantee the media delivery in accordance with market standards, including all value-added merchandising.
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