how do I make sense of the various labels and green environmental claims made?
Look for the official logos (see article on ecolabels). Treat vague claims such as “environmentally friendly” and “made from sustainable forests” with extreme caution. Look for the Forest Stewardship Council logo, the NAPM logo, the Blue Angel, Nordic Swan, the European Flower on products. Don’t take green claims at face value, always ask questions and ask for evidence.