How do I know which Internet Advertising and Internet Marketing tools and tactics to use?
That depends on the stage of the buying process at which you want to engage your customers. Advertisers have long used the aida model of advertising to help consumers and businesses come together at various stages of the buying process. AIDA refers to: • Awareness The buying process for the consumer starts with a need fill or problem to solve. This can be anything from where to find a good Italian recipe or Chinese restaurant, to how to decorate their home, where to find a job, or where to find a cheap used car. The Internet has given people a whole new way to search for these solutions, and a businesses challenge at this stage is to help make the consumer aware of the products and services offered that can provide a satisfactory and desired solution. If selling in a very competitive environment, just making your business stand out from the competition is a huge challenge in itself. And of course, you have to do a whole lot more than just make your customer aware of your products and s
