How do I know the improvement in the conversion rate of my E-mail campaign is due to your MultiVariate Testing System rather than changes in the market conditions or the external environment?
A. This is taken care of by the Verification Test where the new versions of your E-mail and landing pages recommended by our software are tested against your original version at the same time. This insures we are testing all the versions on a real-time basis under the same market conditions. Consequently, any changes in market conditions that occur between the initial tests and the verification test will be equally applicable to all the versions. Therefore, any difference between the conversion rates of our versions and your original version must be because of The Conversion Multiplier’s software analysis rather than any changes in the external environment.
Related Questions
- How do I know the improvement in the response rate of my direct mail campaign is due to your MultiVariate Testing System rather than changes in the market conditions or the external environment?
- How long will it take to run The Conversion Multiplier tests on my E-mail campaign?
- What if the LM/EURO conversion rate changes?
