How do I know if a particular research supplier is competent and qualified to conduct Hispanic research?
You should assess the capabilities of a Hispanic supplier the same way you would for a general market supplier. You need to feel confident that they are knowledgeable about research in general and that they have an experienced team in place that is knowledgeable about Hispanic research. Too often, Hispanic research suppliers focus on having a team of Hispanics but fail in terms of experience and expertise, or they have research expertise, but know very little about Hispanics and the Hispanic market. Feel free to ask your Hispanic research supplier about their procedures for questionnaire design and translation, their quality standards for data collection and the considerations they use in designing research. When conducting general market or Hispanic research, you need to look for experience and expertise in all of these areas.
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