How do I go about approaching companies for advertising and product placement?
I am starting a new venture in which the revenue will come from advertising. I have very little experience in sales and soliciting to large (mostly Fortune 500 and 1000) companies. I am looking for a little guidance in how to find contacts in large companies that are responsible for marketing and how to approach these people to pitch my product/service. I have a product in a genre that many large companies already advertise with, mostly on TV, but my product can offer these advertisers significant benefit, ROI, and a new way to reach their target audience online. I am currently mid-way through raising capital, but need to start talking with potential advertisers to make sure there is interest and hopefully get prepayments at a significant discount. Having little experience in soliciting advertising for a new venture, my head is spinning as to where I should start and how to approach it. Any help or suggestions would be greatly appreciated.
