How do I get people to participate in online surveys (recruiting)?
Once a promising source of potential respondents has been identified, a suitable recruitment strategy must be implemented. Respondents from online panels, opt-in databases and client provided email address lists are usually recruited via email invitation. • The invitation should position the study topic as one of interest to potential respondents and explain why participation is important. • It should be brief and to the point; it should not require any scrolling. • Whatever incentive is offered should be mentioned as early as possible, possibly in the subject line. • Incentives can take several forms, of which some of the most popular are prize drawings (which are relatively cost-effective and easy to administer), coupons redeemable at online retailers, cash payments from online banks, and other, more traditional premiums such as magazine subscriptions and pre-paid phone cards. Recruitment at websites, an approach known as Website intercept, can be very effective in recruiting low inc
