How do I explain the value of Flex and Flash Builder to an IT manager, an LOB manager, or a CIO?
• The Flash Platform enables organizations to create more intuitive and engaging web applications for customers, partners, and employees, helping them better understand and use data and information to support key business activities, leading to increased levels of productivity, satisfaction, and effectiveness. • Flex can be used to add incremental richness by embedding micro-applications or components within existing websites, or revolutionize your entire web experience with immersive, single-screen applications, all with a single investment. • Flex applications leverage the Flash Platform runtimes, including Adobe Flash Player and Adobe AIR, already installed on more than 98% of all Internet-connected desktops. • The Flash Platform is the leading RIA development platform, with a seven-year proven history of use in companies around the world. The world’s leading software companies use Flex in their own products, demonstrating best-of-breed technology.