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How do I drive customers to my listing on the AppExchange?

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How do I drive customers to my listing on the AppExchange?

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As an AppExchange ISV Partner, you can take advantage a variety of lead generation programs including sponsored listings, live customer events, PR activities and the opportunity to educate salesforce.com field teams. Partners can also market their presence on their own websites and search engines. Once your app is available on the AppExchange, you can work with our Partner Success team to plan strategies to maximize your success and market your solutions.

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